Hi, I'm (Tsvete)Lina.
I design products that make sense and feel good to use. Take a peek at my work - or reach out to connect.

Currently Lead Designer @ Booking.com | ex-Uber

Get in touch

Main Project Image

Booking.com

Attractions Post-Booking space

Main Project Image

Booking.com

Attractions Post-Booking space

Just Eat Takeaway

JET+ Loyalty program

Just Eat Takeaway

JET+ Loyalty program

Main Project Image

Uber

Uber ScribeUI

Main Project Image

Uber

Uber ScribeUI

Designing Success

See how I've turned ideas into business solutions. Dive into the stories of successful product implementations that bring user value.

View Projects

Services

Product Strategy & Consultation

Product Discovery

Strategic business case

Work & Team distribution

MVP Review and Success metrics

UX/UI Design

Design sprints

Wireframing

Prototypes

UI Design

Research & Validation

Idea Validation

Heuristic Evaluations

Quantitative/Qualitative research

MVP Validation

Speaking Engagements

Online and In-person

Community events

Speaking decks

Product Strategy & Consultation

Product Discovery

Strategic business case

Work & Team distribution

MVP Review and Success metrics

UX/UI Design

Design sprints

Wireframing

Prototypes

UI Design

Research & Validation

Idea Validation

Heuristic Evaluations

Quantitative/Qualitative research

MVP Validation

Speaking Engagements

Online and In-person

Community events

Speaking decks

Product Strategy & Consultation

Product Discovery

Strategic business case

Work & Team distribution

MVP Review and Success metrics

UX/UI Design

Design sprints

Wireframing

Prototypes

UI Design

Research & Validation

Idea Validation

Heuristic Evaluations

Quantitative/Qualitative research

MVP Validation

Speaking Engagements

Online and In-person

Community events

Speaking decks

Who am I?

Learn what sets me apart
in crafting impactful
digital experiences.

About me